SKY RADIO

For this project, I focused on rebranding a dutch radio station to create a more noticeable and recognizable brand identity. The goal was to modernize the station’s look and feel while maintaining its core values and connection to its audience. I developed a new logo, color palette, typography and overall brand identity that reflected the station’s evolution into a contemporary and engaging platform. The new brand identity emphasizes clarity and boldness, making the station instantly recognizable across all media channels—whether on-air, online, or on social platforms. This fresh, modern aesthetic appeals to both the station’s loyal listeners and new audiences, ensuring it stands out in a competitive market. By refining the visual identity and aligning it with current trends, the rebrand not only revitalized the station’s image but also helped to strengthen its overall image.